Category: News

Overview:  The car rental industry is experiencing rapid transformation, driven by fluctuating demand, digitalization, and evolving traveler expectations. According to Statista, the global car rental market is projected to reach $141.2 billion by 2025, up from $120.2 billion in 2023. In the US alone, revenue is expected to surpass $38.5 billion in 2025 (IBISWorld, 2025). For revenue managers, optimizing pricing strategies is crucial to capture market share, maximize yield, and respond to both global and local market dynamics.How Are Dynamic Pricing Models Shaping Car Rental Revenue in 2025? How Are…

The car rental distribution landscape has undergone a dramatic transformation, shifting from traditional travel agency bookings to a complex, multi-channel ecosystem dominated by digital platforms. According to recent data from Phocuswright, digital channels now account for 78% of all car rental bookings globally in 2024, up from 65% in 2020. This evolution has created both challenges and opportunities for car rental companies seeking to optimize their distribution strategy, reduce acquisition costs, and maintain control of their customer relationships. Which Distribution Channels Drive the Highest Volume in 2024-2025? What Are the…

Savvy car rental operators are realizing that while competitive pricing intelligence is critical, market demand forecasting is equally vital. The ability to foresee fluctuations in demand helps plan resources, promotions, and revenue management strategies more effectively. Modern car rental companies are incorporating external travel and hospitality data into their revenue management systems (RMS) to better identify demand signals and optimize their revenue management processes. Let’s take a look at how car rental companies are utilizing data from flights, hotels, and events to refine their demand forecasting, dynamic pricing, and inventory…