Savvy car rental operators are realizing that while competitive pricing intelligence is critical, market demand forecasting is equally vital. The ability to foresee fluctuations in demand helps plan resources, promotions, and revenue management strategies more effectively. Modern car rental companies are incorporating external travel and hospitality data into their revenue management systems (RMS) to better identify demand signals and optimize their revenue management processes. Let’s take a look at how car rental companies are utilizing data from flights, hotels, and events to refine their demand forecasting, dynamic pricing, and inventory…
Using External Travel Data to Enhance Car Rental Revenue Management Strategies
