Author: ratemetrics

Social Media Playbook

ratemetrics

In a modern marketing landscape, it is important to explore new channels to reach your audience and best results possible. That is why digital marketing, and social media platforms, in particular, are turning out to be essential tools to connect to your audience and promote any type of hotel. This step-by-step guide is aimed at hotel managers and owners to establish a stable and efficient presence on diverse social media platforms that serve your goals best – increasing bookings and maximizing revenue. It is also a great opportunity for hotels…

Marketing Playbook

ratemetrics

A well-thought-out and executed marketing plan is an essential element of any successful business. However, it can be a daunting prospect for many hotel managers to start planning their marketing efforts. This is why we have put together the “Hotel Manager Marketing Playbook.” Our step-by-step guide highlights the key focus areas you need to consider when building your marketing plan. Key areas covered include Whether looking to launch your marketing campaign or refresh an existing strategy, our Marketing Playbook is a great resource that will help you on the path…

Events generate over $1 trillion worth of demand globally each year – are you missing out, though?

ratemetrics

Imagine being able to see into the future. It might sound like an impossible superpower, but it’s exactly what Aggregate Intelligence is helping the travel and hospitality sector do daily. If you speak to any revenue and pricing professional or hotel manager in the world, many will share the same sentiment about demand fluctuations. They are a real challenge to proactively and accurately respond to. Through inaccurate forecasting, millions of dollars are lost annually, with pricing strategies ultimately coming down to guesswork for many. However, there is a solution to bypass…

Marketing tips for small hotels

ratemetrics

Unlike larger chains, small hotel owners face a unique set of challenges when it comes to promoting their hotels. With limited budgets and resources, it can be challenging to compete with larger hotels and chains that have a more extensive marketing budget and reach. However, there are several strategies that small hotels in particular can leverage for promotional purposes. Optimize Your Online Presence It should go without saying, but an online presence is crucial for promoting any hotel, regardless of its size. Whilst hotels without a website are probably a…