Category: Hotel Marketing

Social Media Playbook

ratemetrics

In a modern marketing landscape, it is important to explore new channels to reach your audience and best results possible. That is why digital marketing, and social media platforms, in particular, are turning out to be essential tools to connect to your audience and promote any type of hotel. This step-by-step guide is aimed at hotel managers and owners to establish a stable and efficient presence on diverse social media platforms that serve your goals best – increasing bookings and maximizing revenue. It is also a great opportunity for hotels…

Marketing tips for small hotels

ratemetrics

Unlike larger chains, small hotel owners face a unique set of challenges when it comes to promoting their hotels. With limited budgets and resources, it can be challenging to compete with larger hotels and chains that have a more extensive marketing budget and reach. However, there are several strategies that small hotels in particular can leverage for promotional purposes. Optimize Your Online Presence It should go without saying, but an online presence is crucial for promoting any hotel, regardless of its size. Whilst hotels without a website are probably a…